Here is our music video.

Here is the outside panel of my digipak album cover.

Here is the inside panel of my digipak album cover.

Here is the inside panel of my digipak album cover.

Here is a link to my artist's website. Please click on the image below to enter the website.

Friday, 17 March 2017

Evaluation Question 5: How did you attract/address your audience?

To attract and address fans of the crime/mystery genre with our film opening, we must first observe what motivates audiences to seek and consume media and what they receive from it. Blumler and Katz suggested in 1974 that audiences receive four main gratifications from consuming media products; this is what is called the Uses and Gratifications Theory. In the mind map below, I have illustrated and explained the four main facets of the Users and Gratifications Theory.

We used the Uses and Gratifications theory when making our artistic decisions, because we felt that as the brief clearly states a motivation towards attracting the target audience, this approach would be very audience-orientated. Below, I have written up some tables that explain how we incorporated Blulmer and Katz's Uses and Gratifications theory into our creative decision making when constructing our film opening.


We recieved written and video feedback from our peers in response to our film opening sequence. Please take a look at the feedback we found:


✓ Nearly everyone could remember the film's title

✓ Most people could tell the story of the opening sequence

✓ Nearly everyone could identify the genre (at least to the broad genre of crime)

✓ Nearly everyone said that they though the film worked and that they would watch the rest

✓ Some people could identify one character who was there favourite

✓ Most people complimented the music choices and the cinematography 

✓ After watching, some people were intrigued as to who out of the teenagers was the murderer (e.g. my friend Sian said she thought Cherish did it, because 'she's the least obvious one, and she looked shady')

The positive feedback told us that we had succeeded in attracting and addressing our audience our audience. 

  • The fact that a lot of our audience remembered our film's title and character names told us that we had gratified them from an informative standpoint
  • Their compliments to our film opening's music and cinematography shows proof that we had succeeded in gratifying our audience's need for entertainment. I think our use of the Kanye West song 'Devil in the New Dress' helped this, which was a socially conscious motive, that succeeded in targeting and entertaining our teenage audience through recognition. Another film that did this was Suicide Squad, which included pop songs like 'Bohemian Rhapsody' and recent ones like 'You Don't Own Me' in their film to attract their soundtrack, which sold half a million copies in six weeks. 
Suicide Squad Trailer - feat. Bohemian Rhapsody

Devil in a New Dress by Kanye West, featured in our film opening
  • The fact that some people could identify their favourite character also told us that we had gratified the audience's need to see themselves, or their values and behaviours that the audience agree with or enjoy, reflected in the media, thus reinforcing their personal identities
  • The discussions we heard afterwards about who the murderer was showed us that young people were invested and entertained by the 'whodunnit' element of the genre, which let us know that our target audience (British, 15-16 year old fans of mystery dramas) had been positively affected.
To see if we attracted our audience, we set up an interview with some peers after they watched our film opening. We were especially pleased to see that Sian Richefond and Meera Nakrani could name so many of our characters' names after just one sitting. 


✘ Consider different lighting choices

✘ More cuts to increase the pace a bit more

These criticisms are signifiers that we did not gratify our audience in every way. Perhaps the way we chose to implement cuts/light our was not aesthetically entertaining for them.

Here are some other examples of feedback we received from other 16-17 year old British people using a questionnaire.

Feedback by Adam Omasta-Milsom

Feedback from Joe Davis

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