The main refrains of the song are 'don't wake me up' and 'do you remember?'. These two phrases bring to mind images of intimate, shared experiences between two close people. We thought the song captured many independent moments where two people could easily share a 'iconic' memory ('the morning I was dancing in the rain'...'sitting under the old magic tree'). We also agreed that these memories seemed distant, and they were coming back to the artist in a dream like haze, hence the phrase 'don't wake me up'.
We wanted to capture this by framing the narrative of our music video with our lead singer falling asleep, with most of the events in our story occurring in a dream landscape. This would illustrate the colourful way the artist remembers her fondest memories shared with close people in her life, which we decided would be her brother, her best friend, and her ex-boyfriend, all of whom are presented in the guise of famous characters across olden media.
The keyboard is a signature instrument in this piece of music, and the synth effect on each of the chords give it a retro feel, taking the song out of the decade it was written and giving it an almost '70s aesthetic. This is why we chose to use similarly retro iconography by dressing our characters as iconic figures throughout history.
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