Here is our music video.

Here is the outside panel of my digipak album cover.

Here is the inside panel of my digipak album cover.

Here is the inside panel of my digipak album cover.

Here is a link to my artist's website. Please click on the image below to enter the website.

Wednesday 25 October 2017

R+P Post 14: My target audience

Our chosen target audience is fans of the indie rock genre, with a skew towards girls aged twelve to twenty five.


To consolidate this decision, we went back to our target audience and provided a second survey from Survey Monkey to understand what they liked in artists, with the questions specifically tailored to indie pop genre.

When we asked them if they enjoyed indie pop, a fair number of our respondents did not actively listen to the indie pop genre. However, they did reference a lot of indie pop artists who they did enjoy listening to. 










When we asked them why they enjoyed these indie pop bands, the most common answers were that they liked the music because it was different and it set a mood.


This mood seems to be of an easy listening kind, meaning that the best song choice for our indie pop band would have to be one that is easily enjoyable and fun to consume. 



We then asked them what colours they associated with their favourite indie pop bands. They was an even split between the two most common answers, which were bright and pastel colours, and dark monochrome colours. Because we have decided to choose a more enjoyable and fun vibe for our track, we decided that the bright, pastel colours would be more fitting for our band. 



We then asked them what characterises they appreciate seeing in their favourite indie pop artists. The overwhelming majority was on political beliefs (65%), and as most of these respondents came from left wing, Labour families, we can assume that these are the beliefs they would like their favourite artist's to sympathise with. 


The next largest characteristics were regional identity and fashion, meaning we would keep our band as a British artist. We could incorporate some clothes inspired by hipster culture (e.g. hats, scarves, glasses) for the fashion sense of our band, as hipster culture is very prevalent with teens. 

Our survey has also revealed that a lot of young female music consumers appreciate it when a music artist shares their gender. We believe that as young women of this age group are still developing as people, it is important for them to have a role model in the music industry that shares morals that help young girls grow healthily. We believe our lead artist (Casey Tyler) is good role model for young women and will help share her tolerant, left wing values to young girls.

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