We discovered a resurgence in bubble gum pop in the music scene. This was most prevalent in the 1960s and incorporated sing-along choruses, contrived childhood innocence, usually with an undercurrent of sexuality, to produce a sound of music that on the surface could be marketed to pre-teens, but was still catchy enough to be enjoyed by adults.
One example of bubble gum pop in it's period was The Archie's rendition of 'Sugar Sugar':
The Archies - 'Sugar Sugar' (1969)
This music style has made a reappearance in recent years, most predominantly by the debut song by Meghan Trainor 'All About That Bass'. This too has a catchy, sing-along tune, plus an aesthetic in the music video that definitely brings the bubble gum feel to life. Bubble gum pop is traditionally sing by unknown artists, and this song proved an instant success for the previously unknown singer, who's song has recently surpassed 2 billion views on YouTube.
Meghan Trainor - 'All About That Bass' (2014)
We were inspired to follow this upcoming trend by choosing a song and band image that we felt fit with this musical genre. We felt that because bubble gum pop proved a successful genre to explode onto the music scene with Meghan, it would be a genre that could also propel our own up and coming artist.
We were also inspired by the rise of hipster culture.
The hipster movement is one that has come into the public eye since around ten years ago, and denotes a lifestyle of living alternatively with a slight repulsion to anything that is conceived popular. This departure from the mainstream manifests itself in most aspects of lifestyle, including diet, fashion, art, sexuality and occupation.
This alternative way of living is becoming increasingly trendy with young adults particularly. As alternative views and lifestyles are a convention in the writing of most indie songs, it would be fitting for our indie band to follow along with this cultural trend.
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