Given the genre of our film, our chosen target audience is for fans of crime/mystery dramas, skewed towards British fans audiences and young adults aged 15-25. We noticed that crime dramas have the potential to be very popular with fans; for instance, the BBC crime drama series
Sherlock, which is a show that is heavily discussed and liked by students at our secondary school, as well as trending consistently on Twitter when it airs.
Because we chose Film 4 as our production company, which is an independent, British production house, we decided that the film should also be targeted towards British audiences.
To skew our film to our chosen target audience:
- We will use young, British adult actors from our year group (ages 16-17)
- We will have the actors depict a group of teenage protagonists
- We will have identifiable tropes of crime dramas
Having the film star a group of teenage protagonists alongside a few adult roles, all of whom are of multiple genders and ethnicities, will allow our film to appeal to a larger public bracket past fans of independent films. This means that the film will appeal to the main four audience demographics; male, female, over 25s and under 25s. TV and film often benefit a lot from sporting such a broad appeal; one example of a four quadrant show is the Netflix original series
A Series of Unfortunate Events, which stars young main actors for Violet and Klaus, as well as adult celebrities such as Neil Patrick Harris and Alfre Woodard.
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