We then shared and listened to our choices in a meeting and created a long list for songs we believed could work:
Our longlist |
MGMT - 'TIME TO PRETEND'
Pros:
- lyrics that resonate with a specific, young adult audience.
- clear 'message' about the joys and problems of youth - a clear focus as to what signifiers in our music video will successfully convey this message.
- potential narrative - perhaps the story of a popular boy in a high school setting, treated like royalty, messes around etc.
Cons:
- already has a very identifiable track and music video - risk of plagiarising the original video.
- over three minutes long
ARCADE FIRE - 'THE SUBURBS'
Pros:
- lyrics resonate with specific, young adult audience
- loose narrative that could translate on to a music video well; e.g."'I learned how to drive"
Cons:
- over three minutes long
BLACK CAT ZOOT - 'SWEET DREAM'
Pros:
- possibilities to create intertextual references in our music video; for example, the line 'dancing in the rain' created ideas to reference the film 'Singing in the Rain'.
- out of the songs on the long list, this track stimulated our group with the most ideas and discussion, about set-ups, potential narratives and ways we could fit in some of aesthetics we wanted to replicate from other music videos; for example we liked the concept of a character 'hopping' from world to world (possibly referencing pop culture), with the sets appearing handmade (i.e cardboard).
- 'synth' keyboard and fun lyrics stands it out as having an indie pop sound, a genre our group have a good understanding of, meaning we felt that we could successfully replicate the conventions.
- ambiguous message to the track, therefore difficult for a semiotic approach and also to create a narrative around
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