R+P Post 12: Artists/bands that have influenced my ideas

Our group have discovered some bands and artists that have influenced the type of artist we would like to create:

New Young Pony Club - English electronic music band

Things we liked about New Young Pony Club:

• They create music that doesn't too closely resemble anything on the music scene, and yet can be enjoyed by the mass audience: "We marry the dance ethic with the pop ethic, and make something that you can dance to and sing along to".
• Their fashion is colourful, playful and vibrant - they look out of this decade, and have a band image closer to something out of the '70s, suggesting an association to a 'golden age' in funky party music. 

We were heavily influenced by their image as a fun, partying band - we were inspired to use fashion sense as a means to display our own band's image. 

Echosmith - American indie pop band

Things we liked about Echosmith:

• The members of the band are siblings, and this is conveyed through their social media presence, with a lot of their posts being dedicated to showing them as a family unit rather than as a band - placing the audience feeling like a 'friend of the family' rather than a distant fan.

We were influenced by their social media image, and inspired to have some members of the band to be related as siblings in order to push a more personal touch to their band image. 

Lucy Spraggan - English musician

Things we liked about Lucy Spraggan:

• Her fashion is often shown as being smart, such as Echosmith style shirts, alongside an item of clothing that throws the smart feel off, e.g. a beanie, or bobble hat.
• She is an out gay woman - her marriage to Georgina Gordon was very public - and she attracts a lot of young, LGBT fans.

We were influenced by Lucy's image as a role model for young, LGBT people, which is rare in the music industry, and as our target audience has already been decided to be teenagers, we were inspired to make our artist a member of the LGBT community to attract this demographic.